Events & Exhibitions
GSK at EAACI Congress 2024
THE BRIEF
As one of the key exhibitors at the EAACI Congress, GSK required a bespoke exhibition stand that would reflect their leadership in allergy and asthma innovation. The stand needed to feature four distinct engagement zones, each designed to encourage meaningful interaction and highlight different aspects of GSK’s work in clinical immunology and planetary health.
Our Role
We collaborated closely with the GSK team to develop and refine the stand design, ensuring it aligned perfectly with their event objectives and brand identity. All stand elements – from structural components to large-format graphics – were manufactured in-house by our expert joinery and graphics teams.
Our installation crew handled every aspect of the build, ensuring precision, efficiency, and quality on-site. Throughout the three-day congress, our team provided technical support to the GSK representatives, ensuring everything ran seamlessly from start to finish.
The Result
The finished stand was a dynamic and engaging environment that drew strong visitor interest across all four zones. GSK reported high levels of engagement and positive feedback from delegates throughout the event.
Our integrated design, production, and technical delivery approach resulted in:
- A delighted client and an impactful brand presence
- Smooth on-site operations and reliable support
- An open, informative space that encouraged interaction and learning